Sutanuti: A Success Tale in Ethnic Fashion, From A Startup to An Iconic Brand

Sutanuti

About The Client & The Project

Soumik Lahiri from Birbhum, the founder of Sutanuti, a culturally vibrant district in West Bengal. Having a deep passion for ethnic fashion, Soumik has devoted himself to acquiring exquisite traditional wear and establishing an online presence that illustrates India's unique heritage and dynamic customs because he has a strong enthusiasm for ethnic fashion. Sutanuti evolved from a simple start-up to a well-known ethnic fashion business under his direction, known for its genuine and superior designs.

Soumik Lahiri contacted us in need of all-inclusive web design services to improve Sutanuti's digital presence. Soumik and our web designing team collaborated carefully to comprehend his objectives. The goal of the project was to design an aesthetically pleasing and intuitive e-commerce site that not only showcases the brand's extensive selection of ethnic wear items but also provides worldwide customers with a smooth and engaging shopping experience.

Technology Resources
We Used

Figma Photoshop Bootstrap CSS3 JavaScript Shopify

The Challenges We Encountered

  • Ensuring the website design appropriately represents the rich cultural heritage and traditional essence of Indian ethnic fashion
  • Designing a visually appealing website that resonates with both traditional and modern audiences
  • Arranging and showcasing an extensive range of ethnic clothing in a user-friendly way without overwhelming visitors
  • Effectively showcase the delicate details of the ethnic garments
  • Ensuring the best possible viewing experience across all devices and screen sizes
  • Making it simple for customers to search for and browse various product categories
  • Creating a seamless and safe online experience
  • Increasing search engine visibility of the website and attracting organic traffic from related searches
Sutanuti

The Solutions We Implemented

  • Incorporated traditional motifs, colors, and patterns that are reflective of Indian culture
  • Skillfully blended classical elements with contemporary aesthetics
  • Used well-structured categories, filters, and a clean layout
  • Added high-resolution images and videos, allowing customers to appreciate the craftsmanship and beauty of each garment
  • Developed a fully responsive website suitable for all devices and screen sizes
  • Created user-friendly navigation for the website
  • Integrated a secure payment gateway, streamlined checkout procedure, and efficient shopping cart system
  • Structured the website and content with SEO best practices
  • Incorporated feedback loops and analytics tools
Sutanuti

The Ultimate Outcome

Sutanuti has experienced a significant increase in customer engagement after partnering with our company. Our culturally authentic and visually appealing website design has successfully captured the essence of Indian ethnic fashion. Their website is now attracting more discerning shoppers boosting their yearly sales. Overall, our comprehensive digital solutions elevated Sutanuti's brand reputation and market reach, leading to sustained business growth.

Heartfelt appreciation for our web designing team's exceptional hard work and creativity! With unwavering dedication, they’ve poured their hearts into every pixel and layout, crafting a digital home that echoes the soul of Sutanuti. Their relentless pursuit of perfection mirrors the brand's commitment to celebrating diversity and beauty through the artistry of web design.